Saimin Burger Craze Lives on

Chew On This Digest

March 9, 2014

Story By: Kyle Galdeira | Photos by: Nathalie Walker

As it continues growing to keep up with customer demand, L&L Hawaiian Barbecue now features a hybrid menu item that has caught the attention of diners around the Pacific Rim.

The ever-expanding restaurant chain has blossomed throughout its nearly 40 year history to include approximately 60 Hawaii franchises, restaurants in multiple states along the West Coast and New York, as well as locations in New Zealand, Japan, China, and soon, Indonesia. L&L Hawaiian Barbecue recently introduced a Saimin Burger ($4.99), and customers are clamoring for the intriguing sandwich that has spawned a food frenzy.

The eye-catching burger incorporates saimin noodles, that are prepared specially to remain soft enough to eat while retaining a “bun” form. Customers choose from a hamburger patty, barbecue chicken or teriyaki beef (some franchises also offer a veggie burger option) topped with green onions, a savory teriyaki sauce and lettuce.

“We already offered saimin to customers, so it was a natural progression to offer this new burger for our loyal diners to enjoy,” says Brandon Dela Cruz, director of marketing. “It’s selling very well, and the Mainland stores are receiving it well, too.”

Hamburger Katsu ($7.95, $5.65 mini) offers up a new take on a popular plate lunch. The dish features two hamburger patties that are breaded and deep fried to perfection. Customers may choose from katsu sauce, gravy or curry to complete the hearty plate, which comes with the standard two scoops of white or brown rice and macaroni salad.

The Iwilei location, which is situated conveniently across from Costco just minutes away from downtown Honolulu and surrounding industrial areas, also offers customer favorites via the popular New York Steak ($8.95) and Mochiko Chicken ($7.95, $5.45 mini) plates. These and other local-style favorites available daily at L&L Hawaiian Barbecue continue to fulfill appetites of diners, both locally and around the globe.

L&L Hawaiian Barbecue

801 Dillingham Blvd., Suite 1-E, Honolulu
Monday-Friday, 8 a.m.-8:30 p.m.
Saturday, 8 a.m.-8 p.m.
Sunday, 9 a.m.-7 p.m.

Honolulu, HI 96817

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