DYNAMIC DUO: 7-Eleven Hawaii category manager Annika Streng, right, and La Tour Bakehouse CEO Thanh Lam are excited about this new venture that will revamp 7-Eleven Hawaii’s triangle sandwich program, giving customers an elevated tasting experience.
For newcomers to Hawaii, stopping in to a convenience store for a quality bite to eat might seem like a far-fetched idea. However, long-time residents of the islands know that a trip to the neighborhood 7-Eleven is the perfect spot to stock up on all the goods from breakfast pastries and snacks, to lunchtime meals and even catering platters.
With the goal of providing customers with fresh, high-quality food that’s easily accessible, 7-Eleven Hawaii has some exciting changes around the corner, explains category manager Annika Streng.
At the forefront of it all is the chain’s partnership with La Tour Bakehouse. This pairing is all part of 7-Eleven’s Hawaii’s triangle sandwich program that will roll out even fresher, top-notch bread for its cold sandwiches — including tuna, chicken and egg salad sandwiches. The project will initiate on Oahu and then neighbor island stores will get to enjoy these new sandwiches in the next phase.
Using La Tour’s fresh-baked-daily bread, it is now softer and retains more moisture due to a low baking temperature and extended baking time, according to Streng. Additionally, the bread is sliced closer to the time when the sandwiches are assembled.
“7-Eleven bread is produced to ensure the best taste and texture when made into their premium sandwiches,” says La Tour CEO Thanh Lam. “We take into account production, cooling, slicing and delivery timing to provide bread at its ideal condition and as fresh as possible.”
For three decades now, 7-Eleven Hawaii has been serving residents and visitors of the islands an array of unique creations, go-to snacks and sweet sippers, and it has no plans of slowing down any time soon.
“7-Eleven Hawaii is committed to bringing new flavors to our menu as well as continuously improving our core items,” Streng emphasizes.
LET’S GET THIS BREAD
The breads, that are baked fresh daily by La Tour Bakehouse uses all natural ingredients, have no chemicals and are never frozen. The wheat bread also includes 125 percent more wheat flour.
WHAT’S DIFFERENT?
There are a wide variety of fillings to choose from, including chicken, tuna and egg salads. Furthermore, the salad recipes will now use Best Foods Mayonnaise, the preferred choice among locals.
LET THE COUNTDOWN BEGIN
These upgrades launch on Monday, May 6 on Oahu. 7-Eleven Hawaii also presents a special during that week for Oahu customers — the purchase of a triangle sandwich at regular retail price will be accompanied by a $2 coupon for the purchase of another triangle sandwich on the next visit. Coupons will be distributed May 6-12 and are valid through the end of May.
NEW AND IMPROVED
Streng mentions that the Chicken Salad texture is improved by using diced chicken, rather than ground, and celery is added. Meanwhile, the Egg Salad takes it up a notch with bigger pieces of egg.
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