Tea is a popular beverage known for eliciting a sense of happiness. The refreshing, invigorating beverage is the star at The Alley, as the friendly, hard-working team reminds guests that it’s always time for tea.
Nearly three years ago, the team from The Alley, which originated in Taiwan and is headquartered in California, did market research in Hawaii and found the need for more quality boba tea shops. This revelation led to the first local location of The Alley opening at Ala Moana Center in December 2019.
Sidi Omar Mawloud, regional manager of The Alley Ala Moana, explains that customers are raving about the new Purple Rice Yogurt ($7.99) featuring original and mango varieties.
“Purple rice has a deep black color, but it turns purple when cooked,” Mawloud says. “Sometimes, people call it black rice. It grows mainly in Asia and is slightly chewy with a nutty flavor. Purple rice has similar calories to white or brown rice, but contains more protein, iron and antioxidants.
“Moreover, it is known to positively affect heart health and cholesterol, digestion and liver function,” Mawloud adds.
“The original is the most recognized and popular amongst our customers, and if someone is looking for a tropical and fruity palate, the mango purple rice is a must try.”
The Alley has also partnered with anime show Chainsaw Man to offer two new drinks: Chainsaw Man Mango Lulu and Chainsaw Man Strawberry Lulu ($8 each). With a purchase of these special drinks, fans will receive character-themed stickers, cup sleeves and straw accessories.
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